The UK Agency Awards 2023 – Winners!

As the days start to get colder and the evenings a bit darker, the Simul Digital Team took a trip down to London for the UK Agency Awards. Our campaigns, results and culture were recognised by an expert panel of judges as a finalist in no less than 3 categories.

Taking place at the Sheraton Grand, London Park Lane, nestled in the heart of London, the hotel oozed grandeur and sophistication, just like the sites that we design and build for our clients!

The night was hosted by the esteemed Jonny Meah, part of the Heart FM family and regular reporter for the BBC on shows including Inside Out, Sunday Morning Live, The One Show and more. With charisma, charm and brilliant timing, his hosting made the night seamless and thoroughly enjoyable for all – taking regular breaks for laughs between rounds.

The Ceremony

Hosted by awards specialists Don’t Panic Events, the night kicked off in style. With a red carpet entrance, bustling drinks reception and a packed out bar, everyone was looking their best with glamorous black ties and ball gowns on show amongst the buzzing finalists.

Once we’d sampled a tipple and caught up with industry friends, everyone took their seats for a delightful 3 course meal. 5 star quality was served up by an impeccable team, starting with Truffle golden cross goat cheese tart followed up with West Country Lamb Rump, and rounded out with a beautiful Madagascan Vanilla Panna Cotta.

We were very pleased to see Poached Yorkshire Rhubarb included with the dessert, no doubt grown in our own backyard directly from the Rhubarb Triangle which is close to our hearts…and our office. Absolutely Delicious!

The Finalists & Winners

The UK Agency Awards is one of the largest and most prestigious ceremonies in the agency awards calendar, and tonight proved it so! There were 39 awards categories in total, and we were nominated finalists in three.

Being such a young agency, all our finalist nominations were for the Small Agency categories, for agencies up to 20 people – we were proud to be recognised and nominated for all three: 

  • Best PPC Campaign
  • eCommerce Agency of the Year
  • SEO Agency of the Year

We were over the moon with our nominations, for such a fresh, small team on a rocket path to growth, this would only be our second award ceremony and we were raring to go!

Best PPC Campaign

First came the Best PPC Campaign of the year, and we were up against some tough competition, including previous winners Spike Digital with their campaign for Mighty, alongside Circus PPC, with a strong campaign delivering growth for leading brand Miele.

We saw off all of the competition and scooped a Win in this category, and were absolutely bowled over with the success and recognition for our team! Well done to Nathan and our PPC Team for your hard work, effort and amazing results..a well deserved award for both us and our client.

eCommerce Agency of the Year

Second up, we were finalists in the eCommerce Agency of the Year, reflecting the work done by the team over the past 12 months to bring new client brands to life, while growing our existing ecommerce sites with enhanced functionality, loyalty programs, improved selling strategies combined with responsive and lean ordering processes.

Competition in this group came from the likes of Quickfire Digital, Heur, GPMD and Brave the Skies, agencies that have been well established in the industry for many years. 

We were thrilled to find out we were winners in this category too, taking the win for eCommerce Agency of the Year! This is a great recognition of the work of the entire agency, keeping order and revenue growth as a key objective for all our digital activity and client website. 

SEO Agency of the Year

Finally, we moved on to the SEO Agency of the Year. This was the first time we had ever been nominated for an SEO award, having been heavily involved in SEO for the last 18 months, and servicing many clients 

There were no nominated finalists for this category, and it was a totally open category so the awards could have gone to any of the 34 agencies nominated on the night.

We won our third award, with a clear win in SEO agency of the Year too and were absolutely ecstatic with our win in this category! For an SEO team that has only been established for a little over 12 months, the results Adam and his team have achieved for our clients in this time has truly been record-breaking and it’s brilliant to get recognition for this, for such a small, fresh agency based in Wakefield.  

We beat off competition for many well established agencies in this area, those based in London, Manchester and wider all across the UK – an amazing win for our agency!

A Night to Remember

You can find a summary of all the winners and judges remarks over at the UK Agency Awards for more info from the night, along with official photos – I’m sure you can spot us!

We had an excellent night, it was lovely to meet old contacts and catch-up on all things industry, let our hair down and enjoy the fruits of our labour. 

We’ll keep pushing our agency forward, driving sustainable growth for our clients, and will be up for more awards soon – we’re currently a finalist for ‘New Business of the Year’ at the Wakefield Business Awards in November, so fingers crossed our winning streak continues!

If you would like to know more about our awards wins, our approach, strategy and results that we can drive for your business, or if you’re interested in joining our award winning digital agency and working with some of the best in Yorkshire, get in touch today.

What Creates A Great Work Environment?

Having a positive, fulfilling environment for your employees is becoming one of the most important factors for many people when considering a new job. We often find that the longer people spend in their professional careers, the more importance they can place on their working environment, and finding one which is right for them.

But in what ways can you, an employer, make work not seem like work?

What A Positive Work Environment Means

A positive work environment does a lot more for a business than one may think.

Employees are generally more happy to be working. This can create better quality working and client relationships and produce more effective outcomes for the business.

The turnover rate of employees also falls, allowing companies to build a stronger, more familiar team, saving time on additional recruitment and training that can occur with a high staff turnover rate.

With the current climate it is important you are able to retain your employees, whilst also ensuring the ones you do have are present and engaged as much as possible.

The above are all linked, as they can have a direct impact on the quality of work produced and outcomes for your business. On good terms, this can lead to more revenue and better exposure for your business!

How Can My Business Become a Positive Environment?

Knowing what a positive work environment means for your business, it is important to understand how it can become a reality.

  • Value Mental Health

    Positive mental health is absolutely vital and valuable for a productive workforce. 

    People handle things differently to others. If you are able to become an approachable employer when considering mental health then your employees will be able to be open and transparent if they experience any hardship in the future. Working together with your team to tackle problems, and being there to support them can be vital in helping them get through tough times.
  • Incentivise

    Nobody is asking you to pay off their mortgage, though if you feel your employees have worked well on a particular project then taking them out for a drink or two after work really goes further than you think. Positive reinforcement like this indicates to them that their work is appreciated and valued, and team activities outside of work can help relationships to blossom.
  • Work Life Balance

    People spend ⅓ of their lives working. Which is a long time when you give it a quick think. We feel it’s vital to appreciate your employees’ down time, especially if they are working long hours for you and your company. Incorporating ‘flexi-time’ into your business gives your employees some well deserved breathing room, and knowing you’re there if and when the unexpected happens gives them confidence in you as a employer.

We hope you found this article beneficial for you and your business going forward. These are all principles that Simul Digital operates by, putting our people first as it’s them that deliver for your business and make it what is it today.

To keep up to date with all things Simul Digital follow us on Twitter & LinkedIn – or get in touch today for a coffee to see how we can help give your business a boost in the digital world.

Rebranding your Business in 2023

“People change” is a phrase that gets used a lot in the world of work, whereas when it comes to business changes, there is a whole tranche of phrases that are used for the many different types of evolution and update that companies can go through, sometimes for the best and sometimes for the worst… Either way, they must be carefully managed and supported throughout to ensure success.

If you and your business are looking for a rebrand then we hope to point you in the right direction with a bit of info. We can’t guarantee things will always work out, but we can give you some hints that will point you in the right direction for success and future growth!

Why Should I Consider A Rebrand?

Rebrands can be a useful point for a business reset, refresh or change in direction. They can be a healthy way for a business to start from scratch, whilst still remaining relevant to their wider audience and also employees.

It’s also important to understand that markets change along with how customers respond and engage with them. Considering a rebrand can offer some valuable internal reflection for any business as competition changes and customer trends develop.

Putting your customers first and their needs is vital for any business to survive.

Take LEGO for example. By 2003 their business was becoming to look a tad outdated, with their core fanbase and audience losing interest.

Their rebrand changed all of this. By understanding their audience they were able to save themselves by bringing out new products and services. Whilst eliminating the ones initially holding them back.

From the years of 2003-2013 their revenue increased by over 500%.

The numbers don’t lie – if done correctly a rebrand can really elevate a businesses performance and authority.

What Should I Consider For My Rebrand?

Rebranding can be seen as a scary thing for any business. Don’t forget though that your foundations have already been built, meaning the really hard work is usually done and dusted. 

As already touched upon, it is important to understand your customers’ wants and needs. 

Like Lego, maybe your products and/or services are outdated or are not that relevant anymore?

Be aware of the business climate you are in. This along with your customer base is ever changing. Marketing channels may change and also the way they are presented.

For example AirBNB have experienced 5 rebrands since 2007. However it is important to understand how much the world has changed in 15 years. 

We’ve seen smartphones and social media drastically develop in this time frame. In 2007, few would have thought Facebook and its platform for businesses would be a major contributor to the international economy.

Maybe your product is there and you have dedicated customers. But what if you are looking for that next step to really break through? 

Collaborating with other like-minded businesses can really elevate your businesses efforts.  To grow your business it is fundamental you attract new customers. 

Well established businesses going through rebrands must also consider the retention of their previously acquired audience, otherwise their new look won’t get the results it may deserve. 

Email marketing can play a huge role in communicating with your customer base on the new look. People enjoy being kept in the loop, it’s human nature – and key to ensure everyone is well informed about any changes in your business.

If you and your business feel like a fresh start is on the horizon then please feel free to contact us. As an agency we thrive from pushing businesses to new heights through a mixture of creativity and strategy, bringing a wealth of experience to our clients to support them in driving success.

What does Flexitime mean for a business?

What does Flexitime mean for a business?

For many people working outside of the digital sphere, the concept of flexible working may seem fairly alien.

With how the worldwide pandemic shaped the working world and the economy, many companies have had no choice but to opt for a flexible work from home mindset.

If you have not considered flexitime for your business then treat this article as a useful guide – you and your workforce may be working from home in the not so distant future.

People are more productive working at home than people would have expected. Some people thought that everything was just going to fall apart, and it hasn’t.”

Mark Zuckerberg

What actually is flexitime?

The Oxford Dictionary defines flexitime as “a system of working a set number of hours with the starting and finishing times chosen within agreed limits by the employee.”       

This means that employees are able to work around their normal working hours to fit in with their lives and other personal needs.                                                            

For many the concept of flexible working was brought to the forefront when worldwide lockdowns were put in place. The social distancing restrictions meant workers had no other choice but to work from home.

Flexitime – the bigger picture

To many employers flexitime may appear not to be in their favour. 

Employees are choosing when they start and finish and even where the work is completed. These practices have become more typical in today’s modern economy. In 2022 there were a total of 4.3 million workers using flexible working hours within the U.K. 

Implementing this into your business practices can have positive effects on staff overall wellbeing and your impact on the environment, with less commuting comes less carbon emissions. 

  • Work Life Balance

    More and more working people are raising families and time with them is precious. Having flexitime implemented allows people to spend more time with their loved ones whilst still maintaining the high levels of productivity your business may require from its workers.

  • A better work environment

    When you and your employees find yourselves working in the office you may notice some positive differences in the environment. It is being proven that once flexitime is available to workers there are boosts in both workplace morale and productivity.

  • Employee Satisfaction

    As a result of the above, you’ll generally find that employee satisfaction will improve, something many people are looking for when looking for a new role. Supporting positive job satisfaction among employees will lead to loyalty from them, reducing the turnover rate in your business.


Despite flexitime looking like a great idea for modern day businesses, it is important as a senior member of a business to consider the potential drawbacks there are. Although it is a privilege to work flexible hours, some people can abuse the power as you are not able to monitor them fully from home.

Before the implementation it is good practice to test things out with a trial period to see how your staff get on. This eliminates any hiccups in the future.

Simul Digital’s Take On Flexitime

As a company, Simul Digital has implemented flexitime for our employees. Operating with normal business hours with the implementation of flexitime has seen an increase in satisfaction from employees. 

As mentioned it is important to monitor employees workload and productivity when allowing policies like this so your business isn’t hindered, there are many excellent software solutions available for this, to manage tasks, projects, time and communications. 

Flexitime, although being a newer concept is proving to be a highly effective way to work for many businesses and industries. 

To keep up to date with all things Simul Digital follow us on Twitter & LinkedIn – or get in touch today for a coffee to see how we can help give your business a boost in the digital world.

Celebrating a record-breaking digital launch for Sloomy

This week, we’re celebrating the success of one of our most recent site launches working in partnership with Sloomy, a leading bed and furniture retailer in West Yorkshire. This was one of the fastest web & marketing launches projects we have ever delivered from start to finish. Among the rush of projects we receive in the run-up to Christmas, we’re very proud of what the team achieved and the results to date.

Read on for further details about the project, and take a read through our Sloomy Case Study to find out more.

A New Bed Business in Town

For over 10 years, Sloomy had been successfully trading from their high-street store in Yorkshire. A family run business, all of their beds, mattresses and headboards are handmade from their West Yorkshire factory, with a focus on efficiency and cost control to ensure their beds are high quality, luxurious and affordable – a recipe for success that has worked well for them in store and results in many happy families across Yorkshire!

The team at Sloomy recognised our extensive experience in marketing furniture retailers online, and had seen the success we had achieved with others. They wanted to incorporate our new Morf furniture configurator into the site, to bring the furniture retail experience online and allow customers to configure their furniture to perfection.

Combined with the website, we were tasked with delivering an explosive marketing launch. Sloomy would be a new bed brand on the block, launching into a heavily competitive online marketplace with some big players – not to mention online marketplaces including Amazon, Etsy and Wayfair.

Building a Successful Brand at Breakneck Speed

The team at Sloomy wanted to be trading online through their new website within 6 weeks. With a full web development backlog and a multitude of Christmas marketing campaigns to launch and manage, we had to pull out all the stops. Our team collaborated to work collectively across every aspect of the online business, creating all of the content from scratch with support from Sloomy to ensure everything was in line with retail. Our planning team worked up a full-proof project plan that brought together the branding, digital design, build, and marketing to be delivered and launched in that time – in what would be a record-breaking fast delivery for our team.

Close Collaboration to Deliver Digital Success

Once we got to work, our team got into their stride and pulled together seamlessly. Following our perfected processes for brand building and site design, our digital design team, marketers and web developers worked in tandem to ensure every aspect of the build was given adequate expertise in the allotted time.

Tight timing and smooth project management was orchestrated by our accounts team to keep all the wheels moving, ensuring everything was delivered on time and within budget.

We took Sloomy’s years of sales experience, quirks and tips from their salesmen, combined with our skill set for displaying and rendering products, making clean efficient online sales journeys, and enriching the experience. Our marketers used their USP’s to ensure all in-store values were replicated online to maximise sales conversion, order values and customer satisfaction.

A Seamless Site with an Explosive Marketing Launch

All our ducks were lined up for an excellent site launch. Following thorough testing, the site went live with high organic visibility and traffic results within a week, supported by strong paid advertising performance to drive traffic and customer interest. Morf was successfully integrated, to enable customers to fully tailor their beds and see them in situ at home before ordering, a key USP of the website.

The first orders occurred within 10 days of go live, and the site continues to outperform all forecasted expectations. Sloomy are overjoyed that they can now sell online as well as in store, replicating their amazing level of customer service and support through the website, with many satisfied customers already.

organic success in record time
Organic Visibility Growth in Record Time

We’ll continue to work with Sloomy over the coming year to elevate their online presence, drive web sales and grow their brand.

If you want to learn more, or see how we can deliver digital success for your business, get in touch today and let’s see how we can help.

Taking That Next Step As A Digital Marketing Agency

Turning a new page in the Digital world

The digital sphere is endlessly changing for those involved. It can be rigorous trying to keep up, but understanding the need for change is important. 

Change brings different connotations forward for many people, both positive and negative. 

The word “simul” means for multiple things to exist at the same time. That is why we operate by embracing change, letting the new take over the old whilst still treasuring the old!

“Change is the law of life and those who look only to the past or present are certain to miss the future.”

John F. Kennedy

So what’s changed?

Our Location

We have relocated!

Moving to the bustling centre of Wakefield has allowed us to really develop our business and the individuals we bring into the business (both internally and externally). 

Since moving to Wakefield we have given the Simul space a makeover. Our office looks fresh off the shelf, with updated interiors for us and our employees. 

Wakefield is rich in culture, indulging ourselves in this culture has created a great dynamic that we use momentum from going into the future.  

Getting the location for our agency right allows our employees a great work life balance, whilst allowing them to be in familiar territory!

Wakefield as an area is close to Simul and our legacy. We are proud members of the Wakefield Chamber of Commerce, a place for businesses to excel within this area of Yorkshire. 

Despite being an advocate for working from home we feel having an office space is essential still for businesses. Employees can come together and work alongside one another in a safe, familiar environment. 

Check the photos below to see more!

Whilst upgrading our physical spaces our online presence has been boosted immensely also!

Our site has a completely new look to it, offering more user experience and allows us to set the benchmark in terms of presentation of us as an agency and communication with our (potential) clients!

Our Workforce 

Employees are one of the vital organs for a business, that is why we have given ourselves a strong backbone for our future endeavours. 

As a fresh, young agency scouting some of the best talent the West Yorkshire area has to offer gives us a chance to prosper going forward. 

We have also acquired an apprentice, via Baltic Apprenticeships. They specialise in tech apprenticeships for young people in the North of England. 

Our new talent Tom has made a great impact so far at Simul, coming forward with some great ideas for both us and our clients. 

Be sure to check out our video produced in collaboration with the University College Leeds, in Leeds City Centre here

Hopefully you embrace change as much as us. Adapting to change is crucial and shouldn’t be ignored. 

To get in contact, email us at:, call us at 01924 364 700, or visit our website for more information.

Why is content strategy important for a website?

Create a clear content writing strategy for better results

What is content writing?

Content writing is derived from the marketing concept of producing valuable, consistent and relevant material that will engage a targeted audience, leading to web traffic, users and in term, profitable customers. Content is visible through a wide range of platforms and channels, including blog posts, product pages, category pages, social media campaigns or even paid adverts. Overall, the content on your side is an intelligent strategy to enhance customer relationships and experiences through storytelling and informative content to build value for their products.

How do keywords improve the quality of your content?

Keywords are an essential aspect of content writing and digital marketing as a whole as they determine what the consumer is searching for and make your product or service relevant to that particular search. In relation to SEO, relevant keywords and phrases used within a specific section of the website, ensure searchers can access your site  as the search engine will base its results upon content that includes the related terms.

Remember that keyword research is key!

How to research keywords

There are various keyword tools to help you measure the relevance, search volume, competitiveness and cost per click rate for each word or phrase, such as SEM Rush, Google Keyword Planner, Ahrefs and Answer the Public etc,. Another useful tip is to also consider the use of conversational phrases as voice recognition technology has now become an everyday essential when it comes to search.

The next step is to collate your keywords into one list and narrow it down to which would be related to your audience demographics, interests or location.

Here are some recommended ways to start enhancing your current content:

  • Blogging – Plan regular posts that include specific keywords within the context to engage with targeted customer searches and interests. Divide the content into H1, H2 and H3 tags to allow search engines to read the content, which will, in turn, improve your SERP ranking
  • Improve product or service pages – make sure that you create unique content for each product, service and category page, including titles, headlines, summaries and descriptions
  • User-Generated Content (UGC) – this specific type of content is beneficial in building a wider community and brand loyalty through customer reviews, testimonials and recommendations
  • Purpose Driven Storytelling – display your company’s culture by allowing customers to connect with your brand on a more personal level through thought-provoking campaigns, as well as about us pages.
  • Personalisation – email marketing content provides the opportunity to continue engaging with your audience even when they are offline
  • Influencer Marketing – brand ambassadors, mentions, product reviews, sponsored content or affiliate links are all effective content strategies to help drive traffic and conversions. Influencer marketing has also been reported to deliver 11 times higher ROI rates than the traditional forms of marketing

Contact us if you would like to know more!