My Hair & Beauty
Cost of conversion improved by 33%
My Hair and Beauty was birthed out of many years’ experience as a professional hairdresser helping clients get great shiny hair in the salon. After understanding the struggles of how confusing and expensive choosing the right hair care products can be, My Hair and Beauty selects only the best salon hair and beauty brands, to deliver the best in hair and beauty products.
There was a desire to help customers in choosing the right products for them and their hair. Selecting the best salon and beauty brands and understanding how confusing and expensive it can be in choosing the right products. It was vital for customers online journey to be smooth, informative and simplistic - not to overwhelm them with endless choices, like can often be the case going into a bricks and mortar store.
Getting the site structure and navigation on point was key to ensure the variety of beauty products was easy to navigate between, allowing customers in just a few clicks to get to where they wanted to be. This was coupled with simplistic, clean design that let the products and their key selling points take centre stage to create an easy, streamlined buying cycle for customers.
Increase in conversion rate
Cost of conversion improved
Increase from 233% to 650% on one single product
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