Creating a Cutting Edge Brand for Natural Health & Positive Wellbeing

Creating a Cutting Edge Brand for Natural Health & Positive Wellbeing

At Simul Digital, we are privileged to partner with businesses that are passionate, driven, and determined to make a positive impact on their industry. One such partner was Natural Thrive, a family-owned business based in the Midlands, set on a mission to introduce natural and organic supplements to a broad audience.

The health and wellness market they ventured into was crowded, teeming with numerous competitors all vying for attention. This fact, however, only bolstered their resolve, and with Simul at their side, they dared to dream big.


Conceptualising a Unique Identity: The Genesis of a Brand

The journey of Natural Thrive is a testimony to what can be achieved when creativity, innovation, and deep industry insight merge. It was a fast-paced, exhilarating project, spearheaded by our dedicated team.

We worked in close collaboration with the business owner, over a number of brand and business workshops aiming to grasp their vision in its entirety. It was these insights that allowed us to transform their aspirations into a tangible brand, one capable of capturing the hearts of consumers.

Visual aspects of a brand play a pivotal role in customer perception, often serving as the first interaction point between the brand and potential customers. Being well aware of this vital factor, we centred our efforts on the creation of engaging, attractive labelling. We also carefully curated a palette of vibrant colours that perfectly encapsulated Natural Thrive’s commitment to natural and organic supplements.

Style and tone were equally crucial in this creative journey. We chose a style that reflected simplicity and vitality, resonating with the essence of natural elements. The result was a harmonious blend of aesthetics and ethos, breathing life into the Natural Thrive brand.


Designing a Digital Persona: Crafting the Online Presence of Natural Thrive

With the foundation of the brand firmly established, our attention shifted to the task of designing and constructing the digital face of Natural Thrive. We were tasked with creating an e-commerce platform where the brand could showcase and sell its extensive product range.

The process was an intricate dance of structure, organisation, search metrics, competition and product management. Each product was unique, featuring individualised labelling that fell perfectly in line with the brand identity we had so carefully crafted. No detail was too small; every nuance was scrutinised to ensure a cohesive and unified shopping experience for the customers.

The result was a seamless, user-friendly e-commerce website that was a true reflection of the brand’s ethos. Its features allowed for effortless navigation and a swift, streamlined purchase process. From product browsing to checkout, we made every effort to make the customer’s journey as smooth and intuitive as possible.

Leveraging Content Strategy and SEO Power: Building a Strong Online Presence

Once the website launch was successful, our strategic focus pivoted to the creation of a robust content strategy. The goal was to enhance the website’s organic visibility by crafting engaging blog posts and other forms of valuable content. This wealth of high-quality, enriching content was designed not only to engage existing customers but also to draw in potential customers exploring the health and wellness sector.

Simultaneously, we leveraged both organic and paid search strategies to drive significant traffic from day one. This dual approach was instrumental in building a formidable online presence for Natural Thrive, even in the fiercely competitive health and wellness market. It wasn’t just about getting visitors to the site; we were focused on attracting those genuinely interested in what Natural Thrive had to offer.



Educating the Market: An Insight into Natural Thrive’s Diverse Product Range



One of the fundamental aspects that sets Natural Thrive apart from its competitors is its diverse range of health and wellness products. Our team at Simul played a crucial role in bridging the gap between the brand and its customers, helping to educate them about this broad product spectrum.

Natural Thrive offers a wide array of products, including Powder Supplements, Organic Fruit Powders, Organic Supplements, Mushroom Supplements, and Loose-Leaf Tea. Each of these product categories was designed to cater to the various health and wellness needs of their customers.

Powder Supplements and Organic Fruit Powders serve as a convenient and versatile source of essential nutrients. These products are easy to incorporate into daily diets and offer a multitude of health benefits, including immune support, energy boost, and overall well-being.

The Organic Supplements range extends the philosophy of ‘natural and organic’ beyond food. These products are crafted to supplement the nutritional needs of the customers, promoting a healthy lifestyle using ingredients that are both organic and sustainable.

Mushroom Supplements have grown in popularity due to their potential health benefits, including immunity boosting, cognitive function support, and anti-inflammatory properties. Natural Thrive’s Mushroom Supplements are made from potent mushroom extracts, ensuring the highest quality and efficacy.

Loose Leaf Tea is a classic health beverage, known for its detoxifying properties and rich antioxidant content. Natural Thrive offers a variety of loose-leaf teas, each one with its unique taste and health benefits.

By creating compelling and informative content around these products, Simul was able to elucidate their benefits, helping customers make informed decisions about their health and wellness journey. The goal was not just to sell a product, but to educate customers on the holistic benefits these products provide, and how they could seamlessly incorporate them into their lifestyles for improved health and wellbeing.

This endeavour of educating the market not only served to enhance the Natural Thrive brand’s reputation but also built a loyal customer base that appreciates the brand’s commitment to quality, transparency, and the health of its customers.

We believe that an informed customer is a satisfied customer. By aligning our strategies with this belief, we helped Natural Thrive carve out a niche in the crowded health and wellness industry.

Delivering Results at Lightning Speed

The journey from brand creation to digital launch was a swift one, an accomplishment made possible by the collaborative efforts of our team and the client. The fruits of our labour were immediately apparent, with a 180% growth in conversions and a boost in online visibility by over 500%.

This exceptional growth wasn’t just an indicator of how the project had been swiftly executed, but also a testament to its effectiveness. Chris Alan, Director of Natural Thrive, encapsulated this sentiment perfectly when he said, “It has been a pleasure working with Simul Digital on launching our brand… We’re thrilled with the final result! We look forward to growing our e-commerce website with them.”

Uncover the Natural Thrive Journey in More Detail

We invite you to delve deeper into the Natural Thrive project. Our comprehensive case study offers a detailed exploration of the project, complete with a range of images and additional information.

At Simul, we are passionate about turning visions into reality. If you’re prepared to take your brand to unprecedented heights, reach out to us today and let’s embark on a journey together.

Why is content strategy important for a website?

Create a clear content writing strategy for better results

What is content writing?

Content writing is derived from the marketing concept of producing valuable, consistent and relevant material that will engage a targeted audience, leading to web traffic, users and in term, profitable customers. Content is visible through a wide range of platforms and channels, including blog posts, product pages, category pages, social media campaigns or even paid adverts. Overall, the content on your side is an intelligent strategy to enhance customer relationships and experiences through storytelling and informative content to build value for their products.

How do keywords improve the quality of your content?

Keywords are an essential aspect of content writing and digital marketing as a whole as they determine what the consumer is searching for and make your product or service relevant to that particular search. In relation to SEO, relevant keywords and phrases used within a specific section of the website, ensure searchers can access your site  as the search engine will base its results upon content that includes the related terms.

Remember that keyword research is key!

How to research keywords

There are various keyword tools to help you measure the relevance, search volume, competitiveness and cost per click rate for each word or phrase, such as SEM Rush, Google Keyword Planner, Ahrefs and Answer the Public etc,. Another useful tip is to also consider the use of conversational phrases as voice recognition technology has now become an everyday essential when it comes to search.

The next step is to collate your keywords into one list and narrow it down to which would be related to your audience demographics, interests or location.

Here are some recommended ways to start enhancing your current content:

  • Blogging – Plan regular posts that include specific keywords within the context to engage with targeted customer searches and interests. Divide the content into H1, H2 and H3 tags to allow search engines to read the content, which will, in turn, improve your SERP ranking
  • Improve product or service pages – make sure that you create unique content for each product, service and category page, including titles, headlines, summaries and descriptions
  • User-Generated Content (UGC) – this specific type of content is beneficial in building a wider community and brand loyalty through customer reviews, testimonials and recommendations
  • Purpose Driven Storytelling – display your company’s culture by allowing customers to connect with your brand on a more personal level through thought-provoking campaigns, as well as about us pages.
  • Personalisation – email marketing content provides the opportunity to continue engaging with your audience even when they are offline
  • Influencer Marketing – brand ambassadors, mentions, product reviews, sponsored content or affiliate links are all effective content strategies to help drive traffic and conversions. Influencer marketing has also been reported to deliver 11 times higher ROI rates than the traditional forms of marketing

Contact us if you would like to know more!

What is SEO?

What is SEO?

SEO, the acronym of Search Engine Optimisation, is a key marketing strategy for any business with a digital presence. A simple definition of SEO can be described as, a set of practises that are set out to improve a site’s organic traffic and visibility on search engine result pages, also known as SERPs.

The purpose of SEO

Before implementing SEO services onto your website, it is important to understand Google’s main goal and how this affects SEO.

An easy explanation of Google’s mission is to organise all the world’s information and make it universally accessible and useful in one place. With this, you are one step closer to understanding the underlying principle of all SEO work.

The next step of SEO is ensuring higher ranking search results. Algorithms are put in place to rank where a certain website or page will appear on the search engine results page. An important factor to consider is that most customers will not click past the 2nd page of results of a web search, so the higher the rank your website gains, the higher the web traffic will be driven to your website. Recent studies suggest that 33% of search traffic will click on the top result on the first page, this then drops to 18% of search traffic for the 2nd result on the first page.

Furthermore, SEO is highly beneficial for eCommerce sites, as it allows for products to be marketed more efficiently and effortlessly and in turn generate a higher ROI.

What are the differences between online and offline SEO practices?

There are 3 main areas within an SEO strategy that needs to be optimised, these are:

On-site Off-site On-page

On-Site Optimisation

On-site optimisation covers the functions of the website that allow it to work and be used by the consumer which can be ‘crawled’ by search engines to give it a ranking. Website performance – page loading speed

Page errors – broken links to pages within the website

Security – SSL Certificate and malware free website

Redirect – solutions to fix broken links

Sitemap – contents and structure of the website

Off-site Optimisation

This involves external sites and how your brand is shared on them to improve brand awareness and visibility, such as:

Hashtags – hashtags associated with your brand in a social post

Social Media – brand account mentions, products tags or website links

Business directory sites – Google Business, Yelp etc

Backlinks – these add “authority” to your website and in turn increase your search engine ranking. The better the page authority and domain authority, the more weight your website will obtain in relation to search engine algorithms and rankings.

On-page Optimisation

On-page optimisation is specific to specific single pages of a website and how they are optimised to increase web traffic rates. These include:

Headings – sections on a website need to be defined by titles to make it readable

Meta tag – allow search engines to index your web pages

Content – such as blogs, product information and category content. The more content, the better, as the indexing by search engines will be greatly improved and becomes more relevant to potential customer searches

How we apply our SEO service to our clients

Here at Simul, we have in-depth strategy to enhance your SEO practises, from the performance of the website, website structure, website authority, keyword usage, user experience and social media linking.

As this is a general overview, we apply specialised strategies to suit your business and website types, so don’t hesitate to contact us for a targeted plan. A key point to remember is that not all SEO work is visible to the client or user, as many adjustments are made in the background and or offsite.

Measure the benefits

Initially, we will run an audit of any existing site and will provide you with a plan of our workflow with regards to the SEO of your site, including small adjustments and larger changes to ensure complete transparency between the team at Simul and our clients. At the end of each month, we will provide you with a report of our on-going SEO practises which will be discussed during a meeting to analyse the results and plans for moving forward to allow us to continue to build collaborative relationships with our clients.

Contact us today to discuss how we can help you!

Simul’s guide to building brand awareness

Enhance your business with the ultimate guide to building brand awareness

If you’ve ever heard someone refer to searching the internet as ‘Googling’, regardless of what search engine they’re actually using, or ask for a ‘Coke’, when they want a cola, then you’ve come across a business with strong brand awareness.

Building brand awareness is harder than ever, with the online bid for attention becoming more crowded and more competitive. However, this guide will provide you with the tips and guidance needed to stand out from the rest, and build your brand awareness to its biggest potential. Maybe, you’ll even end up as the new ‘Coke’ or ‘Google’…

Brand Guidelines

First things first, it is important to layout your brand guidelines. This means you have to put rules in place as to how you want your brand to be represented to the target audience. This helps you display a consistent and concise brand image, even when multiple people within a company are managing the social media accounts and website assets.

The types of things to include in these guidelines are logo designs, colour schemes, graphic elements, fonts and type of language and tone of voice to utilize. This will allow your brand image to be consistent across all your marketing platforms and social media pages.

Importance of Social Media Branding

It is important that you understand why social media branding is essential. Social media is currently one of the biggest platforms to reach audiences.

When it comes to social media branding, a keyword to remember is consistency. You must make sure that, across all social media platforms, your branding is consistent. This allows your audience to start to associate certain things within your marketing efforts to your brand, such as colours and logos. It also means that people can see that your social media pages are associated and part of the same brand. This can help to create strong statements.

It is also vital that you are posting consistently and frequently to your social media pages, as a strong social media presence creates a sense of trust and relatability to a brand from an audience. It also means that your posts are more likely to be favoured by the social media algorithms, creating a larger audience and developing your brand awareness.

Guest Posting

One of the first strategies we’re going to look at is guest posting. Creating a blog (much like this one) is one of the best ways to increase brand awareness, and create a return audience who want to read each blog post that is published. But first, you need an audience to target.

How? That’s where guest posting comes in. If you can find a publication in your industry, figure out what their guidelines are for creating a blog post, or get in contact with them and pitch them your idea.

This will allow you access to a whole new audience who may have never found your blog otherwise. Not only this, but audiences will also see your blog as receiving an almost kind of ‘seal-of-approval’ from the publisher, who clearly consider your blog valuable enough to post.

Just ensure that the topic of your blog post is unique, and also that you’ve included your brand when it comes to credit for the post, and you’ve created an opportunity for increased viewership on your blog and increased brand awareness.

Shareable Content

Another strategy is to create shareable content for your social media. What does ‘shareable content’ entail?

This can be a number of things. As an example, it could be an infographic. This type of content is much more engaging than an article and is a better fit for the social media landscape.

This is especially helpful for algorithms like Facebook’s that value likes and shares from friends and family over posts from brands. Creating the type of content that people want to share with friends and family is key to getting your posts seen and favoured by the social media algorithm.

Referral Systems

To help grow brand awareness, another thing you should do is set up a ‘refer-a-friend’ system. Referral systems work, without a doubt. They have been around for as long as you or I can remember, and that is because 83% more likely to purchase a product when it is recommended by a loved one.

With this in mind, it is a great idea to encourage people to recommend your services to their network. This could be through a reward system for both parties (the person recommending and the friend receiving the recommendation).

No matter which way you decide to tackle this idea, getting your brand into peoples’ networks and spreading through recommendations is a vital step to building brand awareness, and this is a great way to do exactly that.

Creative Marketing Campaigns

So many marketing campaigns over the years have become a part of pop culture. From the Budweiser ‘Wazzup’ campaign to the Skittles ‘Taste The Rainbow, Feel The Rainbow’ advert, these creative marketing campaigns have created so much more brand awareness for their respective companies.

Obviously, ‘creative marketing campaign’ is a broad and subjective term, but it can be unspeakably beneficial to building brand awareness. But how do you go about understanding creative marketing campaigns?

Firstly, look at the most successful brands in your industry and see what they’re doing for their marketing campaigns. Take notes, take inspiration and brainstorm ideas. Ask your target audience, figure out what they like and what they want to see. Once you have this information, begin to formulate some outlines for what you want to put out as a marketing campaign.

Business Branding Ideas

Although we have given plenty of ways to increase brand awareness in this blog, you may still be looking for branding ideas. This is where we will help you figure out how you want to present your brand to the world.

Firstly, it is useful to choose an archetype. This isn’t to say ‘be generic’, but rather figure out a basic concept or idea that you can sum up your branding with. For example, a company like Apple presents itself as ‘the innovator’. No matter how you want to present your brand, figure out an initial idea to mould your branding around.

Another thing to do is to find a logo you can use to represent your brand. People respond to images a lot more than text, so attaching your logo to each post allows your audience to start associating an image with your brand, which will in turn raise your brand awareness.

And when trying to figure out which way to tackle your branding or what ideas you want to implement, it is always a good idea to ask your target audience. Utilise surveys, analyze competitors’ analytics if they’re available to you – figure out what it is your target audience wants to see from you and incorporate it. This can help inspire you and guide your branding in a direction that is going to be beneficial to growth.

Digital Marketing Agency

Finally, something important to note is that it always helps to have a digital marketing agency to help you create an effective marketing campaign. Ultimately, if you’re inexperienced, unconfident, or uncertain, it helps to have a team of experienced professionals help you out.

They can help you to build your brand awareness through a number of ways, including the ones that are included in this article, plus many more. Hiring a digital marketing agency is a worthwhile investment to ensure that your marketing campaign is both effective and to a professional standard.

If you are interested in hiring a digital marketing agency, Simul Digital is here to offer our services and aid with website development, creative design, search engine optimisation and lots more…

To get in contact, email us at: hello@simuldigital.co.uk, call us at 01924 450 888, or visit our website for more information.

Should I hire a digital marketing agency?

Enhance your business with the ultimate guide to building brand awareness

If you’ve ever heard someone refer to searching the internet as ‘Googling’, regardless of what search engine they’re actually using, or ask for a ‘Coke’, when they want a cola, then you’ve come across a business with strong brand awareness.

Building brand awareness is harder than ever, with the online bid for attention becoming more crowded and more competitive.
However, this guide will provide you with the tips and guidance needed to stand out from the rest, and build your brand awareness to its biggest potential.Maybe, you’ll even end up as the new ‘Coke’ or ‘Google’…

Brand Guidelines

First things first, it is important to layout your brand guidelines. This means you have to put rules in place as to how you want your brand to be represented to the target audience. This helps you display a consistent and concise brand image, even when multiple people within a company are managing the social media accounts and website assets.

The types of things to include in these guidelines are logo designs, colour schemes, graphic elements, fonts and type of language and tone of voice to utilise. This will allow your brand image to be consistent across all your marketing platforms and social media pages.

Importance of Social Media Branding

It is important that you understand why social media branding is essential. Social media is currently one of the biggest platforms to reach audiences.

When it comes to social media branding, a keyword to remember is consistency. You must make sure that, across all social media platforms, your branding is consistent. This allows your audience to start to associate certain things within your marketing efforts to your brand, such as colours and logos. It also means that people can see that your social media pages are associated and part of the same brand. This can help to create strong statements.

It is also vital that you are posting consistently and frequently to your social media pages, as a strong social media presence creates a sense of trust and relatability to a brand from an audience. It also means that your posts are more likely to be favoured by the social media algorithms, creating a larger audience and developing your brand awareness.

Guest Posting

One of the first strategies we’re going to look at is guest posting. Creating a blog (much like this one) is one of the best ways to increase brand awareness, and create a return audience who want to read each blog post that is published. But first, you need an audience to target.

How? That’s where guest posting comes in. If you can find a publication in your industry, figure out what their guidelines are for creating a blog post, or get in contact with them and pitch them your idea.

This will allow you access to a whole new audience who may have never found your blog otherwise. Not only this, but audiences will also see your blog as receiving an almost kind of ‘seal-of-approval’ from the publisher, who clearly consider your blog valuable enough to post.

Just ensure that the topic of your blog post is unique, and also that you’ve included your brand when it comes to credit for the post, and you’ve created an opportunity for increased viewership on your blog and increased brand awareness.

Shareable Content

Another strategy is to create shareable content for your social media. What does ‘shareable content’ entail?

This can be a number of things. As an example, it could be an infographic. This type of content is much more engaging than an article and is a better fit for the social media landscape.

This is especially helpful for algorithms like Facebook’s that value likes and shares from friends and family over posts from brands. Creating the type of content that people want to share with friends and family is key to getting your posts seen and favoured by the social media algorithm.

Referral Systems

To help grow brand awareness, another thing you should do is set up a ‘refer-a-friend’ system. Referral systems work, without a doubt. They have been around for as long as you or I can remember, and that is because 83% more likely to purchase a product when it is recommended by a loved one.

With this in mind, it is a great idea to encourage people to recommend your services to their network. This could be through a reward system for both parties (the person recommending and the friend receiving the recommendation).

No matter which way you decide to tackle this idea, getting your brand into peoples’ networks and spreading through recommendations is a vital step to building brand awareness, and this is a great way to do exactly that.

Creative Marketing Campaigns

So many marketing campaigns over the years have become a part of pop culture. From the Budweiser ‘Wazzup’ campaign to the Skittles ‘Taste The Rainbow, Feel The Rainbow’ advert, these creative marketing campaigns have created so much more brand awareness for their respective companies.

Obviously, ‘creative marketing campaign’ is a broad and subjective term, but it can be unspeakably beneficial to building brand awareness. But how do you go about understanding creative marketing campaigns?

Firstly, look at the most successful brands in your industry and see what they’re doing for their marketing campaigns. Take notes, take inspiration and brainstorm ideas. Ask your target audience, figure out what they like and what they want to see. Once you have this information, begin to formulate some outlines for what you want to put out as a marketing campaign.

Business Branding Ideas

Although we have given plenty of ways to increase brand awareness in this blog, you may still be looking for branding ideas. This is where we will help you figure out how you want to present your brand to the world.

Firstly, it is useful to choose an archetype. This isn’t to say ‘be generic’, but rather figure out a basic concept or idea that you can sum up your branding with. For example, a company like Apple presents itself as ‘the innovator’. No matter how you want to present your brand, figure out an initial idea to mould your branding around.

Another thing to do is to find a logo you can use to represent your brand. People respond to images a lot more than text, so attaching your logo to each post allows your audience to start associating an image with your brand, which will in turn raise your brand awareness.

And when trying to figure out which way to tackle your branding or what ideas you want to implement, it is always a good idea to ask your target audience. Utilise surveys, analyze competitors’ analytics if they’re available to you – figure out what it is your target audience wants to see from you and incorporate it. This can help inspire you and guide your branding in a direction that is going to be beneficial to growth.

Digital Marketing Agency

Finally, something important to note is that it always helps to have a digital marketing agency to help you create an effective marketing campaign. Ultimately, if you’re inexperienced, unconfident, or uncertain, it helps to have a team of experienced professionals help you out.

They can help you to build your brand awareness through a number of ways, including the ones that are included in this article, plus many more. Hiring a digital marketing agency is a worthwhile investment to ensure that your marketing campaign is both effective and to a professional standard.

If you are interested in hiring a digital marketing agency, Simul Digital is here to offer our services and aid with website development, creative design, search engine optimisation and lots more…

To get in contact, email us at: hello@simuldigital.co.uk, call us at 01924 450 888, or visit our website for more information.