Simul Digital Wins Best E-Commerce Website at 2024 Northern Digital Awards

Northern Digital Awards – Winners 2024

At the end of last month, the Simul Digital team travelled to Manchester for the Northern Digital Awards, hoping for a successful night after receiving three nominations.

The event took place at the Hilton in Deansgate, Manchester, where agencies from the North of England region gathered, ready for an enjoyable and fun-filled evening. The Northern Digital Awards was celebrating its 10th anniversary and was hosted by the iconic TV and Radio presenter Jenny Powell, known for presenting Top of The Pops in the 1980s, as well as stints on BBC Radio 2 and ITV show The Wheel of Fortune. 

The evening, brought to us by awards experts Don’t Panic Events, commenced with flair and excitement. With its red carpet entrance, a lively drinks reception, a bustling bar and all attendees impeccably dressed, it was a vibrant atmosphere.

After catching up with industry friends from all of the agencies involved, we sat down for a fantastic three-course meal. To start was a wonderful Confit Chicken Croquette, followed by a sumptuous main course of Braised daube of British Beef which was perfectly finished off by a dessert choice of Dark Chocolate Tart, Milk Chocolate Mousse or Salted Caramel Ice Cream. Then it was time for the awards ceremony itself!

There were 37 fantastic awards categories in total, and we were nominated as finalists in three of them: Best PPC Campaign, Best Best E-commerce Website, and Best Small Digital Agency of the Year. It was like being at the Oscars as guest presenters were welcomed onto the stage to present various awards, in between rather funny comments from the night’s host Jenny. 

When the moment came for the award that we won, the nervous tension was felt by all of the team around the table. We’d worked so hard to be nominated and all our fingers were crossed for a successful outcome. When our name was read out as the winner in the Best E-commerce Website of the Year category, we jumped up in celebration and made our way to the stage. It was fantastic to be recognised, especially with the fierce competition in the category too.

We won for our creation of Furl’s website, which has seen impressive growth since the implementation of its modern and advanced product visualiser. The cleverly built tool enables customers to build their dream sofa from the comfort of their homes. 

The visually stunning and intuitive product visualiser was designed by our team specifically for online brands like Furl. The goal was to simplify and enhance the online buying process by allowing customers to visualise and customise their perfect sofa right from the product page.

Key features of Morf include:

  • An interface that allows customers to intuitively build their ideal sofa by choosing from various frames, sizes, configurations, fabrics, and colours.
  • Real-time 3D visualisation enables customers to see their selections come to life and view the sofa from all angles, helping them make more informed purchase decisions.
  • Customers can start with suggested combinations or easily mix and match features from the entire catalogue.
  • Mobile responsiveness and touch-friendly interactions provide an exceptional experience on all devices.

Overall, Morf has helped drive Furl’s impressive growth by making the online purchase journey intuitive, visual, and enjoyable – rather than overwhelming. And we’re just getting started. The platform has formed the foundation for further digital innovation, such as the use of VR and AI to enhance the experience for customers even further.

We’d like to say a big thank you to the organisers, Dont Panic Events for hosting such a spectacular event. Most importantly, thank you to our brilliant team for your tireless hard work and dedication – this award would not have been possible without you.

The future is looking very bright for Simul Digital and we are so excited to continue taking on innovative projects, pushing boundaries, and completing outstanding work for our clients!